National Convention Center – Hanoi | November 4, 2024 – Thanh Thanh Cong - Bien Hoa JSC (TTC AgriS, HOSE: SBT) was awarded the prestigious Vietnam Value Brand for the 9th consecutive time in 2024, marking another step forward in elevating the position of Vietnamese agricultural products on the global stage.
Leading Agricultural Brand with a Diverse, Trusted Product Portfolio
With over 55 years of dedication with Responsible Value Chain, this recognition not only demonstrates TTC AgriS's product quality but also reflects the company's long-term vision of sustainable agricultural development and commercial promotion. TTC AgriS has gradually expanded Vietnamese agricultural products' reach internationally.
With a portfolio of nearly 200 products, TTC AgriS provides a variety of natural plant-based nutritional solutions derived from sugarcane, coconut, banana, rice, and other agricultural ecosystems. Its flagship sugar brands - Bien Hoa, TSU, and Mimosa - were all honored with Vietnam Value Brand 2024. In line with its "green" business strategy, TTC AgriS remains committed to product quality, safety, and transparency in sourcing. Its diverse product ecosystem meets the increasingly high standards of both domestic and international consumers seeking sustainable consumption options.
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TTC AgriS holds a diverse portfolio of nearly 200 natural nutrition products, positioning the company to achieve its ambitious revenue target of 60 trillion VND by 2030.
TTC AgriS Chairlady Dang Huynh Uc My emphasized, "The Vietnam Value Brand is a prestigious recognition that TTC AgriS strives to uphold, fulfilling our responsibility to elevate the value of Vietnamese agricultural products on the global market. TTC AgriS is committed to being a nutritional guarantor and contributing to global food security by optimizing the agricultural value chain, aiming for a Net Zero target by 2035."
Ms. My also highlighted that preserving the national brand value is both a responsibility and a motivator for TTC AgriS to set standards for sustainable agricultural practices. Through “green” products from “clean” production, TTC AgriS aligns with national commitments to implement a comprehensive roadmap for greenhouse gas emission reductions, with a goal of achieving Net Zero across its entire value chain by 2035.
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Mr. Thái Văn Chuyện, CEO of TTC AgriS, was honored at the 2024 Vietnam National Brand Awards Ceremony. This accolade reaffirms TTC AgriS's position as a leader in green, sustainable agriculture, pioneering the advancement of Vietnamese agriculture with a focus on environmental responsibility and innovation.
A Platform to Capture the Global Agricultural and Food Value Chain
Strengthening the national brand is not just a trend; it is a standard that enhances the effectiveness of global economic integration for businesses.
With an early focus on expanding its international trade strategy, TTC AgriS has now solidified its Vietnamese agricultural brand in 69 countries and territories. By leveraging a vast raw material base of nearly 72,000 hectares across Vietnam, Laos, Cambodia, and Australia, TTC AgriS has optimized its supply chain and expanded its influence in international markets.
In fiscal year 2023-2024, despite global and domestic economic instability, TTC AgriS proactively adapted to complete the year with positive results. Total consumption volume surpassed 1 million tons, with net revenue reaching VND 29,021 billion, exceeding the target by 141% and growing 17% year-on-year. Pre-tax profit hit VND 908 billion, 7% above the target and up an impressive 26% year-on-year. In the first quarter of fiscal year 2024-2025, TTC AgriS continued to record remarkable growth with VND 6,822 billion in revenue, up 7% year-on-year and achieving 26% of the annual plan. Revenue from the FBMC (Food, Beverage, Milk, and Confectionery) segment tripled, driven by new product launches like C-Cane Crush and XIM coconut water. TTC AgriS aims to have FBMC contribute 40% of total revenue by 2030, a strategic move to enhance the position of AgriS and elevate the value of Vietnamese agricultural brands in the global market.
With robust financial strength, TTC AgriS's total assets exceeded VND 34,369 billion as of late September 2024. The company continuously expands its R&D activities and accelerates M&A with companies in related sectors to deepen its presence in the global FBMC market.

In September 2024, TTC AgriS completed a AUD 1.5 million investment in the Australian cold brew nitro tea company, East Forged. In October 2024, the company announced plans to invest up to 40% of the charter capital of Ben Tre Import-Export JSC (Betrimex), a leading Vietnamese company specializing in coconut-based products.
This recent October, TTC AgriS also finalized USD 42 million in financing from SACE S.p.A and ING, opening new opportunities for international partnerships in the sustainable agricultural production and distribution of products. This event not only strengthens TTC AgriS’s financial foundation but also demonstrates international partners’ confidence in Vietnamese brands, enhancing TTC AgriS’s position on the world stage.
Previously, TTC AgriS was recognized among the outstanding names in the Food sector according to the 2024 ranking of Vietnam's Most Valuable Brands by Brand Finance – a leading global brand valuation firm. The TTC AgriS brand was valued at USD 147 million, an increase of USD 30 million compared to 2023, with a brand strength score of 64.13, earning an A+ rating. This recognition further solidifies TTC AgriS's position in the agricultural and food value chain, leading green trends with stable financial strength and long-term growth potential.

TTC AgriS has proudly maintained a position in the prestigious top 50 of Vietnam’s most valuable brands for five consecutive years, according to the annual brand valuation report
Chairlady Dang Huynh Uc My emphasized TTC AgriS's firm direction toward establishing a solid foundation for its international business strategy: “With our integrated smart agricultural economic model and commitment to sustainable development, TTC AgriS is leading the Vietnamese agricultural value chain toward globalization. In the future, we will not only focus on developing products from key crops but also expand our F&B ecosystem, aiming to achieve VND 60 trillion in revenue by 2030 while fulfilling our Net Zero mission by 2035. These will be our company’s active contributions to the goals of sustainable development and the mission of elevating the national brand on the global stage."
With steady progress and a clear strategy, TTC AgriS confidently maintains its National Brand Certification as a leader in the agricultural sector, furthering the value of Vietnamese agricultural products with a focus on economic, quality, and healthy options for consumers worldwide.